Analytics

Analytics helps you understand how customers move through your store, much like observing shopper behavior in a physical store.

Luigi’s Box Analytics provides insights into how customers search, browse, and buy on your website.

Our Analytics Course will teach you how to understand this data and utilize it in your daily operations.

You’ll learn how to work with segments to analyze specific user groups, understand conversions and transactions, confidently interpret monthly performance reports, and evaluate recommender performance, including how to identify and fix anomalies.

Who is this course for?

This is a great resource for all Luigi’s Box Analytics users, but especially e-commerce specialists, product managers, analysts, and customer success teams.

You can use it for you and your team to better understand user behavior, evaluate search and recommender performance, or explain analytics results to stakeholders.

You don’t need any extensive analytics background. The course focuses on practical interpretation, real-world scenarios, and common issues you’re likely to encounter.

What you’ll learn

• How to use segments to analyze and compare specific user groups.
• How conversions and transactions work in Luigi’s Box Analytics and why they matter.
• How to read and interpret monthly reports to track performance and spot trends.
• How to analyze search, recommender, and product listing metrics (CTR, CVR, impressions, clicks) and identify anomalies such as outages, spikes, or misconfigurations.

By the end of the course, you’ll be able to navigate Luigi’s Box Analytics with confidence, recognize when data reflects real user behavior (and when it signals a problem), and use insights to improve search, recommendations, and overall business performance.